The Hardy Veg
We had the pleasure of collaborating with a vegan nutrition and food company to craft a brand identity that embraces the essence of their products. Our branding project centred around capturing the unique value and flavours of their offerings while grounding the brand in a deep connection to the earth. From a visually striking logo design that integrates elements inspired by nature's raw beauty to the earthy, rich colour palette that evokes a sense of groundedness, a harmonious blend of nature and nutrition is achieved.
In our quest to capture the essence of The Hardy Veg, we playfully shaped the letters "H" and "V" to resemble a carrot, giving the nod to their plant-based focus and love for fresh ingredients. By choosing a root vegetable, the carrot, we symbolized their commitment to sustainable practices and their strong roots in the vegan world. The fusion of typography and symbolism in the logo speaks volumes about their values. It's not just eye-catching, but it also conveys the brand's core message. This innovative approach sets them apart from the competition, leaving a lasting impression on customers who appreciate their unique charm. The playful blend of typography and symbolism in our branding project, where the delightful carrot motif formed by the "H" and "V" takes center stage, defining The Hardy Veg's distinctive brand identity.
