pride in entrepreneurship
We had the privilege of collaborating with Community Futures BC to create the brand identity for the PRIDE in Entrepreneurship program. Designed to empower 2SLGBTQIA+ entrepreneurs, this program celebrates diversity, fosters inclusivity, and breaks down systemic barriers to success.
Our creative process focused on developing a brand that captures the program’s mission and values, to support 2SLGBTQIA+ entrepreneurs across British Columbia. The abstract leaf, referencing its parent organization, Community Futures BC, symbolizes growth and community. The location pin element emphasizes the program’s accessibility to entrepreneurs regardless of location. The overlapping section of the two elements represents the commitment to fostering a supportive, equitable entrepreneurial ecosystem. The vibrant colours celebrate diversity, while the bold typography conveys professionalism and inclusivity. Overall, we wanted to create a logo that embodies the program’s dedication to creating a thriving, inclusive business community.
SUPPORTING ELEMENTS that CEMENT a BRANDS PRESENTATION.
Graphic Assets are crucial in supporting the design elements of the PRIDE in Entrepreneurship brand, reinforcing consistency and enhancing visual cohesion across all touchpoints. The assets include a set of specific shapes— circles, squares, and arches—that create structure and unity within designs. These shapes can also be used as image masks, adding flexibility and creative options for integrating visuals.
Subtle gradient backgrounds are incorporated to add depth, ensuring the designs are visually engaging without distracting from the core message.
The clean icons are always presented as thick outlines, maintaining a bold yet simple look that aligns with the brand’s identity.
Together, these graphic assets contribute to a polished, modern aesthetic while supporting the brand’s values of inclusivity and professionalism.
In collaboration with Community Futures BC, we crafted a visual identity that embodies the heart of the PRIDE in Entrepreneurship program. The result is a brand that inspires and uplifts, ensuring every entrepreneur feels seen, supported, and equipped to thrive.