Blueberry House
The Blueberry House stands as a testament to our passion for crafting distinctive brand experiences. Collaborating closely with the homeowners throughout the construction journey, we created a brand identity that mirrored the soul of their new home in Sunshine Valley, BC.
Our journey began with a deep dive into the essence of the Blueberry House, unravelling its unique story and aspirations. Together, we unearthed the core values that would guide not just a brand, but an entire home. From the carefully selected floor materials to the typography in their welcome package, every detail was meticulously curated to echo the authenticity of the home and the vibrant spirits of its inhabitants.
At The Blueberry House, we believe in creating a haven where friends and family can come together, unwind, and revel in each other's company. Our doors are always open, welcoming everyone into our warm and inviting abode. While meticulously crafted, our home exudes a relaxed charm that doesn't take itself too seriously.
Take a glance at our logo – it captures the essence of who we are. A friendly bear happily indulging in blueberries, set against a backdrop of warm, rugged font. It's a playful nod to the wild beauty of Sunshine Valley, where black bears are part of the natural landscape and occasionally make themselves at home in cabins. Incorporating them into our logo felt like the natural choice, reflecting the intentional yet untamed spirit of The Blueberry House.
While The Blueberry House isn't an Airbnb, the owners envisioned offering guests a true 'resort' experience. This provided us with a vast creative canvas to bring their vision to life. We designed an online form to capture guest preferences and notes, enabling the owners to tailor each stay to perfection.
In addition, we crafted charming labels for their homemade soaps, inviting guests to take a piece of tranquillity home with them. To add a playful touch, we created matchbooks as delightful mementos, ensuring that warm memories of their stay linger long after they've departed.
Details
At the heart of The Blueberry House's design concept lies a blend of retro layouts and grids infused with hand-drawn lino-cut illustrations, complemented by a handwritten script font, stamps, textures, and a bold typeface to tie it all together. For supporting images, we use a treatment that mimics the art of screenprinting and seamlessly merge two images into one.
Every technique employed embraces artisanal craftsmanship, evoking a tactile, old-school charm that resonates with authenticity. The brand's essence is rooted in timeless principles and techniques, ensuring its ability to evolve with the times while maintaining its enduring appeal.
