Chilly Chilli Hot sauce
Chilly Chilli, is a retro-styled hot sauce company. We aimed to capture the essence of the brand's personality - bold, spicy, and fun - using through the use of vibrant colours and playful typography. The logo features a playful and whimsical chilli pepper character, which is also used throughout the brand's packaging and marketing materials. The retro-inspired design elements give the brand a distinct visual identity, setting it apart from competitors and appealing to a younger audience. The overall branding strategy emphasizes the brand's unique flavours, quality ingredients, and fun-loving personality, all of which we believe will resonate with hot sauce lovers everywhere.
We started by creating a playful mascot character that embodied the company's fun and spicy personality. But we didn't stop there. We took the character and turned it into a pattern that could be used throughout the brand, adding an extra layer of visual interest and consistency. The pattern can be used on everything from packaging to promotional materials, helping to establish a recognizable and cohesive brand image.
Overall, we're thrilled with the results and proud to have helped Chilly Chilli establish a brand identity that truly stands out.
